0704-883-0675     |      dataprojectng@gmail.com

THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This project work is titled “THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION”  A case study of Nigerian Brewery, Enugu.

An important element in the marketing made of any firm is the system of marketing channels through which products and services are distributed to their ultimate consumers and services or final user.  A marketing channel is a loosely connected system comprising of manufacturer, middlemen and the ultimate consumers. Wholesalers and retailers are the functional middlemen for manufacturers.

The researcher described the problem under study and the relative importance of the study.  There are also the definitions of channel of distribution and that of middlemen who are involved in the distribution of goods and services to their place of use.  It is seen here that taking channel decision is very vital to a firm and to some extent determines the success of a product in its lifetime. Types of middlemen were also discussed in the distribution system.

The research work also listed the functions of middlemen their importance in Nigeria and the problems of middlemen in the Nigeria economy.

The methodology for this research work is the use of secondary data such as textbooks, journals, and informal discussion with informed people.

Important findings were singled out to enable conclusions to be drawn, that since the middlemen operate in the channels distribution, the public has always view them with some suspicion e.g. that most of the goods they pray for carry marketing cost instead of production cost which is being caused by the middlemen.

In the light of the recommendations were made, that is, instead of the middlemen to be eliminated from the channels of distribution their functions should be improved.  However, it is the researchers hope that of the recommendation made are properly implemented the consumer will have a smile on their faces.

 




FIND OTHER RELATED TOPICS


Related Project Materials

TAX PLANNING STRATEGIES FOR TAX-EFFICIENT INVESTMENTS

Abstract: TAX PLANNING STRATEGIES FOR TAX-EFFICIENT INVESTMENTS

This study investigates tax planning strategies for tax-efficient investm...

Read more
ISOLATION IDENTIFICATION AND CHARATERIZATION OF FUNGI ASSOCIATED WITH THE SPOILAGE OF CORN

ABSTRACT

Fungi spoilage organisms are silently invading acidifying, fermenting, discoloring, and disintegrating microbes...

Read more
EMPIRICAL INVESTIGATION OF THE IMPACT OF OPEN SOURCE INFORMATION TECHNOLOGY SOFTWARE QUALITY CHARACTERISTICS ON BUSINESS VALUE OF AN ADOPTING ORGANIZATION

ABSTRACT.

The purpose of this research is to investigate the impact of information technology software quality characteristics on the bus...

Read more
IMPACT OF SELECTED MACROECONOMIC VARIABLES ON AGRICULTURAL OUTPUT IN NIGERIA (1981 – 2017).

ABSTRACT

In the past 3 decades (1981-2017), the Nigerian government has set out various policies targeted at stimulating the macroeconomi...

Read more
AN INVESTIGATION INTO THE RELATIONSHIP BETWEEN PERSONNEL MANAGEMENT AND LOCAL GOVERNMENT ADMINISTRATION

Abstract

This study investigates the relationship between personnel management and local government administration on Ab...

Read more
CONSTRUCTION AND DESIGN OF A 6V RECHARGEABLE LAMP

ABSTRACT

Man has been so used to electricity that he cannot do without it. The absence of electrici...

Read more
ADULT EDUCATION PROGRAMMES AS A STRATEGY FOR POVERTY ALLEVIATION

ABSTRACT

This study was aimed at investigating poverty alleviation strategies through the use of adult education program...

Read more
A STUDY OF EXECUTIVE–LEGISLATURE RELATIONSHIP IN THE BUDGET PROCESS OF THE 7TH AND 8TH NIGERIA’S NATIONAL ASSEMBLY

Background to the study

Democracy is a process of self-government in which citizens operate in their environment directl...

Read more
THE EFFECTIVENESS OF INDUSTRY-SPONSORED SCHOLARSHIPS IN VOCATIONAL SECTORS

ABSTRACT: This study investigates the effectiveness of industry-sponsored scholarships in vocational sectors, focusing on their impact on stud...

Read more
EFFECTS OF LABORATORY EXERCISES ON SCIENCE SECONDARY SCHOOL STUDENTS’ PERFORMANCE IN CHEMISTRY

ABSTRACT

This research work investigated the effects of laboratory exercises on science secondary school students&rsquo...

Read more
Share this page with your friends




whatsapp